Social networking is becoming an important part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will attempt to anatomize tips on social media marketing for small enterprises. You will find a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and techniques regarding how to effectively use social media for established brands, however the topic social media for small businesses is seldom addressed. Based on Digital state of eMarketing India 2017 Octane Research:
The main reasons for the low turnout are uncertainty with an use of social networking, calculating return on your investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.
Social networking for small companies is a great way for emerging businesses to generate lead and make a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small enterprises gives brands an advantage of control over the content that they want to post. Also, since social media is actually a two-way dialogue process, it helps businesses to instantly identify what exactly is benefitting them. Social media for small companies can also help generate Word of mouth marketing, which is one of the best tools for emerging businesses.
The first and foremost important part that small businesses should give attention to is to define their target audience. It will help small enterprises to device their social media strategy accordingly. The target audience should be defined basis age bracket, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business people can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a really crucial role within the outcome of the results. For e.g.: the local shop selling footwear must not target users with interest in entertainment. The store definitely won’t have the desired results.
Overnight success is actually a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is certainly palpable excitement is achieving more than set targeted sales. Businesses need to set goals which can be upwards and forward. To achieve enormous goals, small enterprises start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service. The set goals needs to be in sync with brand’s core capabilities and expertise. For e.g.: in case a business is into selling shoes, they shouldn’t set a goal to correct maximum shoes inside their area.
By now everyone understands, social networking is made for free. Even paid campaigns can be conducted in a relatively affordable when compared with traditional mediums. It really is in this particular scenario, that we often see small businesses jumping the bandwagon and creating profiles on each of the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand name on wrong platforms can result in brand losing its prospective customers. Hence it is best for SME’s to first identify the right platform through which they are able to maximize their business. For e.g.: When a shoe selling brand tries to aggressively sell on LinkedIn, they won’t obtain a plausible response as compared to promotions on Facebook/Instagram.
Since every single company is riding within the social media marketing wave, it is necessary for a these to promote their core product/services. Nowadays, we have seen a lot of businesses promoting their services along with promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME’s doesn’t have capabilities to fulfill a requirement, which can lead to an unsatisfactory word of mouth marketing for business on social media marketing platforms. We will get back to our example; in case a shoe seller is trying to aggressively promote socks as opposed to shoes, it is not likely to help the business in the long run.
Since we have covered the topics of identifying the objective audience, setting achievable goals, selecting the best medium and promoting the correct product/services let us now take a look at the kind of content a company should promote on their social pages. An organization should always concentrate on creating high quality content as opposed to not-good quantity content. Whether or not the business updates their page once in a day provided that it is actually related to their business, advocates about its core products send across a clear message it is regarded as a high quality content. Antagonistically, if a business posts multiple updates which aren’t even related to svqdau business’s products and services results in users considering the business as fake/spam. Also, new businesses need to try and stay away from promoting other businesses on their social platforms initially.
Making a small company successful on social platforms is no small task. It requires lots of efforts for your businesses to keep up their conversion ratio. One particular effort is to produce a content calendar. Small enterprises must anticipate important events and create a content calendar accordingly. Ideally, a content calendar has to be planned a month ahead of time but a much weekly content calendar is very recommended. This helps businesses to avoid any last second hassles, strategize far more effectively and in addition it works well for creating curiosity amongst its loyal fans/customers.
Social networking is highly unpredictable. The material an organization posts today, might not work for tomorrow. Hence, small companies should always test their content before publishing it on their pages. Testing content also relates to the platform a small business chooses to promote. Small business owners should always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is vital when testing the information that has to be uploaded.