The pursuit of online information is becoming an increasingly dynamic and competitive marketplace during the past 36 months. Global heavyweights like http://www.google.com, http://www.yahoo.com, and http://www.msn.com are backed by massive resources, making it extremely difficult for new companies to even make an effort to compete. It would seem for new start directories it is nearly impossible to aim for the “catch all” approach, because there are simply bigger companies available with larger budgets – who will dominate the current market for years to come. However, you can still find a number of innovative directories evolving which are capable of surviving in this ultra-competitive landscape. The key to this survival is undoubtedly focusing upon a niche and making certain your site stands out from others.
When performing a web search, users have the choice between search engines like google and directories. Directories tend to be categorised by webmasters or a group of subject experts – like the directory http://dmoz.com. When utilizing this kind of directory, an individual provides the solution to either type anything to facilitate a search from the Uk Business Directory, or they could choose a subject heading, for instance “travel”. After clicking on this category, users are faced with lists of several subtopics including “hotels” which may then be further split into geographic regions, then the individual hotel names.
On the other hand, a search engine uses automated programs called robots or spiders to search through its database of websites. The user types a query into a provided dialog box by means of a keyword, or string of keywords. The search engine then uses the robots to adhere to links and indexes of various websites so that you can form an organised listing of leads to the user’s browser. The world’s most popular search engine, Google, currently has a database of 8,058,044,651 web pages.
With this colossal searching power, it is actually amazing that any directories are designed for surviving against the heavyweight search engines like google. The answer could very well be to avoid seeking to compete in the first place. For instance, when a local directory run by people familiar with a location is marketed properly, this will offer an actual service for users, as one in the main problems folks have with search engines is the difficulty to find local services relevant to them.
Usually this issue comes from an absence of understanding of how to use search engines correctly. The vast majority of surfers searching the web for products/services will expect to find a local supplier just by typing a generalised term, and then cannot realize why these are confronted with 300,000 results – many of which are situated in a foreign country. This is where a regional directory can provide more relevant results, without the searching knowledge needed to make best utilisation of the larger directories, and hopefully give you the information the individual was looking for. Rather than performing a basic search, users are guided step-by-step with the categories.
One new directory which is getting a very innovative strategy to the current market place is definitely the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself as a “UK directory run by local people for local people”. The thought is the fact that individual individuals will control a geographical area that they know well and offer users making use of their “local knowledge” on local businesses and services. Although still in the early stages, it is really an illustration of a directory that has found a distinct segment in terms of the service it provides and isn’t trying to tackle the large global players – a strategy that has destroyed many directories before they have got even started.
It is actually perhaps because of this market gap that Google has recently launched the beta version of “Google Local”. Google Local’s outcomes are a combination of using business-directory information from third-party providers and integrating it with information regarding individual businesses from Google’s existing database of website information.
When using this new service, users type the product they are searching for as well as their geographic location. Outcomes are then displayed in three columns, including company name, address, and URL (if relevant). Simply clicking djtppc hyperlink to a company name displays a company reference page with information regarding the company, a map, some control to have driving directions, and Web pages associated with the company present in Google’s main index. The brand new service even offers a college degree of personalisation, allowing users to specify a property location, which is stored on a cookie set by Google.
Overall, it would appear that that the ways and means we hunt for information on the net is placed to continuously evolve over the future years. This landscape is practically certainly gonna be dominated by the big players like Google and Yahoo. However, it is clear that as long as you use a quality, comprehensive directory that doesn’t cast its net too wide then it is easy to survive and even compete in this dynamic marketplace.