They began as a small, family owned retailer and steadily began to propagate beyond its small town roots to towns across America. In the process they changed the company’s name and quickly became recognized for offering discount prices on a wide variety of items. Consumers flock to them plus they are opening more stores annually in the US than any other retailer. I’m referring to Wal-Mart, right? No, Dollar General! Let’s take a close look at yet another one of America’s retail success stories, the dollar general contact.
J.L. Turner was a man toughened by life’s difficulties who founded that which was later to get Dollar General together with his son, Cal. At age 11, his father died and young J.L. soon found himself out of school and trying to support his family. By the age of 17 he was married and operating a bridle shop together with his wife. Later, he opened a country store but were required to give that business up when prices dropped along with his profits. Soon thereafter he started to work for any dry goods wholesaler and, later, he bought and liquated bankrupt general stores throughout the Great Depression.
By 1939, J.L. and Cal chose to plunk down $5,000 each to start out J.L Turner and Sons Wholesale store in Kentucky. In 1955 a whole new idea was created – the dollar store – and all of the shops in their growing fold soon were converted and the Dollar General name was born. The company went public in 1968 and today it operates over 7550 stores in 30 states using more than 700 added in 2004 alone.
So, what kind of items can you discover at Dollar General? A great variety! A store reminds me of another retailer, now defunct — Woolworth’s — because they possess a little bit of everything. Do you really need greeting cards? Superior quality cards are offered for your unheard of low price of 2 for $1. Seasonal items such as coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more are on prominent display. Food items as well as personal maintenance systems are carried, many of which possess the Dollar General name and also have a pre-stamped price right on the product. No, they do not have an entire line of any product, just the bestsellers. Still, the variety is nice.
Because Dollar General was founded exclusively as dollar general home office, many of their items remain priced in a dollar or less. Fortunately, for consumers, they are certainly not restricted through the ‘one dollar’ limit as well as other items of greater value are sold too. Do you need sunflower bird seed? $2 per bag. Would you like DG candy? 4 for $1. Over a recent visit I made to my nearby Dollar General I noticed many summer items presented outside of the store with discount labels of 30% featured. Thus, the $20 molded plastic bench – obtainable in white or hunter green – was now reduced to $14. Even though the chain prices their goods competitively, marked down merchandise is easily found and quickly snapped up. So, if you notice a specific thing reduced and also you want to buy, you must snag it right away!
Dollar General clearly states on their website they serve lower and lower-middle income customers. Thus, one of their strong sellers is definitely the Dollar General private label found on many products through the store. The quality of these items can differ, however. For example, I purchased the DG version of the York Peppermint Patty and can emphatically tell you that York has no anxiety about DG overtaking them in this category! Should it be price you want, then get the DG patty. If it is taste, consistency, and quality you would like, then have the York Peppermint Patty. The store sells both items.
As widespread because the company stores are, you are unable to locate them in twenty states — yet. All states on the east coast are served except for those in New England. Stores can be found within the upper Midwest so when far west as Wisconsin then zgfoiv to Texas and also over to Arizona. All the northwest and California, Utah, and Wyoming fall outside their current service area. Still, the company has the capacity to saturate the current market with more than 900 stores in Texas alone.
Many small towns that would probably not be served by a larger retailer will often have dgcustomerfirst com login present. Thus, the corporation’s dedication to small towns remains important to them, something many of the larger retailers have forgotten about with time.