Most AdWords Management companies would love you to believe that AdWords management is about market and keyword research. Take it from an AdWords Management expert; This is totally untrue! Keyword research is only a small area of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on niche research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to stay far away from AdWords management firms that go so on with regards to their “keyword research”. Niche research can be Extremely expensive if it’s not done the right way. I view it as a crutch for most AdWords management companies. After all, how hard can it be to develop a large keyword list, sit back and watch being a client spends countless dollars testing out a brand new list then simply just seeing which search phrases are profitable or not.
My point is market and keyword research is something which is very inexpensive and fails to require a bunch of wasteful spending. It is also something that ought to be done very gradually to prevent wasteful shelling out for considerable amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you come across a company that discusses niche research without suggesting concerning the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what it requires to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you personally…Whatsoever.
AdWords Management is Not About Niche Research
In reality Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management for the reason that Google HATES campaigns that have virtually no adgroup relevancy. Regardless of how several hours it requires to set a campaign up like this, even if it a whole new keyword list your campaigns ought to be set up with perfect relevancy. Each keyword should be put into an adgroup all alone or either be put into an adgroup with just several closely related keywords. It may take hours to set up a campaign like this but it’s an essential element of decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how frequently insufficient ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, of course and expects to view that the ads are perfectly highly relevant to the keyword that was searched on. Each of keywords an advert written particularly for that individual keyword with the keyword searched on appearing at least 2 times within the ad. Why don’t AdWords management companies share with you this? This is a crucial part of market and keyword research! First of all you will receive sorry results and click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Niche Research” if you’re contaminating the research with ads that do not convert and this be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of a lot to use market and keyword research. Think about it… Exactly what is the whole purpose? The goal of niche research is to look for which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Cost Efficient- (Providing a great return on your click cost investment)
C-HORRIBLE – (You have to find which search terms usually are not bringing you targeted traffic and sales. You know, those which set you back so much money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is where with a mix of special programming and Seo, you make your landing page perfectly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you decide to do make certain you don’t fall for the “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” without the strategies I mentioned previously.
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