Webmasters who own PBNs participate in covert activity. They need to conceal their network from prying eyes. Consequently, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their clients’ competitors can’t see what they’re doing.
It’s all pretty clever, however the clients of the PBN owners put a great deal of faith in their capability to cover their tracks. If, for whatever reason, those tracks aren’t covered perfectly, then those PBNs might get discovered as well as their backlinks is going to be worthless. Remember additionally that the way in which PBN owners block bots from crawling their site is by updating the robots.txt file. But there’s no written law saying any business needs to obey what’s within the robots.txt file!
Even worse, bots can easily see what’s in the robots.txt file. If this appears like the site is blocking a lot of bots from crawling, that might in as well as itself become a sign to Google that this site is shady. If Google does determine that the site is link-spam haven, then expect the backlinks on the site to get worthless.
People who own PBNs aren’t operating a charity. You’re going to have to buy your backlinks. Exactly how much do you want to pay? That depends on the standing of the PBN owner and whether or not you’ve got both hands over a discount code. In general, expect to spend several hundred bucks for around 1 to 5 backlinks. Each backlink should come from a different domain on the PBN.
To acquire the money, you’ll often get virtually no evidence that the links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a summary of pages with backlinks, you’ll just get a list of domains including your links with TF/CF info for each and every domain.
One more reason to use PBNs and buying backlinks: it’s usually the case that they’re run by a single person who may have hardly any spare time. Because of this, the PBN webmaster “creates” content for you just by spinning existing content on the web. If you’re unfamiliar with the concept of “spinning,” it’s a way that some blackhat enthusiasts take content that’s already on the internet and use software to paraphrase it. That’s the way they avoid duplicate content penalties.
However , spinning software isn’t anywhere near perfect. It’s often the case that spun content appears like something written by a child in Kindergarten. If Google detects poor grammar inside the article that links back to your site, you can bet it can devalue the hyperlink. When that takes place, you won’t get anything for the investment you spent.
Webmasters who host PBNs will also be notorious for utilizing shortform content. A backlink you buy will usually wind up in a write-up that just has about 300-350 words. Quite simply, PBN owners do just enough to get you a small amount of qunpqg juice. That doesn’t look authentic, and it probably isn’t going to fool Google for a lot longer. Remember that you’ll see much better SEO benefits with longform content, that is rarely offered once you purchase backlinks.
We’ve already touched on several methods Google can determine if you are buying backlinks. First, it could find out if the web site is trying to pay for its tracks digitally. Second, it might pick-up on the spun content.
There are other ways in which Google knows, though. As an example, a number of your backlinks might not be relevant. In the event you purchase a backlink online that deals with pets and it also points in your site that’s about auto repair, Google’s algorithm will notice that. The backlink won’t appear “right.”
Also, if you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they’re probably spam. Moreover, you can be assured the folks at Google are monitoring the black hat sites to discover people selling backlinks. When you can find a vendor that’s selling backlinks, so can Google.